Archive for the 'Small Business' Category

Be Unique - Be You

by Theo McLanahan

What vision do you have for your business and what it will accomplish? Your viewpoint will greatly impact the outcome. If you imagine a vibrant business which creates a relaxed and enjoyable atmosphere then that is the feel that your business will take on. However a rigid and rudimentary approach to your business will also reflect itself. Your approach and viewpoint of your business will greatly influence its affects on others.

There are no set rules about your business. You should feel free to have fun and do things the way you want to. Feel free to be unique and set your own goals. You may read a book or hear a story about the ways another person manages their business, and their way may work great for them. However, the way they do business may not work for you at all.

It is important to set your own business goals and follow your own management style. If your business becomes a chore, you may not want to do it anymore. You may start to procrastinate when it comes to completing your work and eventually stop working your business completely.

To keep things fun, try to stay positive about each aspect of your business; if there is a particular task that you don’t like, hire an assistant to do that task for you. When you are able to concentrate on the things you like doing most, you will feel energized and you will want to take those things head on.

You have surely heard the old saying “rules are meant to be broken”. When it comes to your business, take that saying to heart.

If someone doesn’t like the design of your website or the way you write your content, so be it. You can’t please everyone, and that person may not have anything to do with your target market at all.

If you feel that what you are doing is right, keep on that path. Sometimes you have to walk down a long, bumpy road, but the rewards are worth it. If you were given a choice to have immediate success at a business you hated or to have success in two years with a business you loved, would you keep working those two years to have happiness and success?

Of course there is no way to predict how quickly you will see the results of your hard work. However with persistence and perseverance you are sure to see a great return on your investment of time and effort. Above all, you will have the satisfaction of knowing that it is a creation all your own.

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Renegade Network Marketer Review

by Rosie Cottis

This Renegade Network Marketer review exposes Ann Sieg’s controversial ebook so that you can judge whether it might be useful for you.

What is the greatest hurdle facing most new MLMers in the first months of their business? Yes, it’s cashflow - too much money going out and not enough coming in.

Many people are drawn into a business opportunity by seeing examples of fabulous wealth but when they sign up, they quickly find out that building a successful business takes time. Around 90% of new recruits will drop out in the first 3 months and it is usually because they have not yet covered their start up costs.

Starting up in a network marketing company requires some cash. There is usually a joining fee, supplies that you have to buy from the company and other expenditure such as stationery. Then there are monthly expenses: autoshipping or a recurring membership fee, phone calls, gasoline. For the first few months you are still learning the business and will not recruit many, if any, of your prospects. Using the traditional methods, you can easily go hundreds or thousands of dollars into the red.

The system that Ann Sieg reveals in ‘The Renegade Network Marketer’ shows how to start earning income while you are still learning your main business - even before you have sponsored anybody. She explodes the myths and outdated methods that many uplines are still trying to make you follow.

What are these myths? ‘There’s no selling’ … ‘Everybody is your prospect’ … ‘Use the warm market’ … ‘You need more motivation’ … and lots more!

I must admit I had some doubts about this ebook before I started reading. Deep down I knew that the methods I have been taught in network marketing are mostly out of date, but I thought this might be another case of MLM bashing. In fact it is not that at all. Ann Sieg’s attitude is very positive and she explains the successful new methods that she has discovered to suddenly build her own very profitable business after struggling for several years.

This is a sharp, concise report. Ann does not beat about the bush. She exposes what does not work and shows what does, including how to make money before you have sponsored anybody into your main business. At the end you will find a clear blueprint for success and to help you on your way you will even get free membership to the Renegade System site where you can begin marketing online.

Some old time MLMers have been very upset about ‘The Renegade Network Marketer’ and how it criticizes their methods. That’s too bad. It’s true that it sets out a lot of methods that you will never hear about at those endless opportunity meetings. If you are ready for a change, just click on the link in the next paragraph of this Renegade Network Marketer review to take the first step .

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7 Lies Of Network Marketing - A Review

by Rosie Cottis

Read this 7 Lies Of Network Marketing review to find out exactly what I think about Ann Sieg’s controversial free report.

Ann’s report sure has provoked some hot responses across the MLM world. Those with top positions in established companies may be furious. But those who are failing to make any serious income with traditional methods are full of enthusiasm.

Hands up if you are struggling with your MLM business? - You are not alone! Look at these startling statistics:

- Some 90% of distributors will quit within the first 3 months. The most common reason? It’s too hard and too expensive.

- Over 95% will give up within the first 12 months.

- Even more worrying, around 80% never sponsor a single new recruit into their business. Most of the others sponsor one or two people who quickly drop out.

If you find these figures worrying, then you are right to feel that way! Ann Sieg has blown the lid off facts that many experienced MLMers have suspected, but have been afraid to face up to. She exposes all of the ‘lies’ that are passed down from our uplines about how to grow a successful network marketing business.

When I first saw the title ‘The 7 Great Lies Of Network Marketing’ I must admit that I thought it would be just another MLM basher. But after reading the report, I found it is not that at all. After setting out the ‘lies’ that you should disregard, Ann Sieg goes into how you can actually be successful in network marketing - while ignoring the myths that you have probably been taught.

Network marketing can be the best way to achieve financial success and independence for many people. And yet, as the statistics show, the great majority fall at the first obstacle. Why? Mainly because we are still being handed down methods that went out of date five or ten years ago.

“Everybody is your prospect … you don’t have to do any selling … anyone can do this … your business will be built for you …” Do these myths sound familiar? Read this report and see the untruths exploded. Then, click the link in the next paragraph to find out how you really can become one of the 5% who succeed with network marketing.

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Build An Online Travel Buiness You Can Be Proud Of .

by FunCareers.com Staff

Great opportunities usually come to us only once in a lifetime. Therefore, when a great opportunity appears, it is difficult to turn it down. Nonetheless, you need to learn the difference between a good opportunity and one that is not so good. If you are someone that enjoys traveling and you are working for a travel agency, for example, you might want to grab hold of the opportunity to become your own boss. By doing so, you can potentially make more money that you will make while working with the agency.

Starting an online travel agency is an excellent opportunity for making money and becoming you own boss. At the same time, you need to be dedicated to making your business grow if you want to start a successful business. While you certainly should love to travel in order to start an online travel company, you also need to learn about the steps needed to make your business a success.

The first step to starting an online travel business is to create a plan of action. You should place all of your short term objectives in your business plan. You will also need to market your online travel business by telling everyone about your services. Make sure to let them know that you can help them out if they are interested in traveling abroad. Although your customer base may start off as a small group, it will gradually increase as your customers tell others about the services you provide. Having references is also helpful when it comes to growing your business. You should also create business cards that you can distribute in order to demonstrate that you have a legitimate business.

A key component to marketing your business also involves creating a website for your business. Make certain your website is attractive and will be alluring to those that travel often. You should make the site easy to understand and easy to use so your customers can easily make their plans through your site.

Even if you do not have experience as a travel agent, you can start a business in this area. You will need to attend training sessions, however, in order to learn about the business and make your business a success. You should also look at what the competition is doing. This way, you can learn more about the industry and you can find ways to make your business different from the competition. Attending travel trade shows and reading industry magazines will also help you expand your knowledge base. Anything you can do to get better educated will help you become more successful. Furthermore, don’t try to stick with industry trends. Rather, look for ways to make your business better known.

If you are passionate about travel and you enjoy telling others about the places you have been, starting an online travel business may be right for you. In addition, you can travel as much as you want when you have your own online travel business. At the same time, remember that your business will take hard work and time to get established. Take advantage of software and other products you can use to help your business. If you do a good job setting up your business and using the right technology, you can rest easy knowing your business is doing well even while you are traveling.

If you use these simple steps, you will be able to start an online travel business in no time. You can certainly make your travel business dreams come true!

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Small Business Companies Ignoring the Internet

by Bittu

A Site’s promotion can be classified into two main categories that is online and off line. There is however some things that one should keep in mind like advertising source that is being used should include the web address as well. The advantage of this way is that, here the expenses will get minimized but one should keep in mind that changes can be done over time and incorporated with the next publishing of any company material or advertisement. Then only the results would be best.

Against these traditional ways, off line promotion are much effective as they cost less and are quite effective. One can easily shift his/her business to a new level by having an attractive and a good web site. Customers can easily have the total information of any business concern through the web site of that business firm. Here the business web hosting company will host the site online. In this way, it’s quite easy to enter the market as anyone who knows the web address of the company can take advantage of the information available on the website. For any site online promotion is very profitable. The results are only possible if work is done by concentrated effort, expert guidance and time. Thus before undertaking a campaign one should be well versed in the price that must be paid

The web site of a business firm should have all the required contents and also it should be updated properly. One’s web site should be promoted properly and for the promotion the numbers of people are involved. By this way all the markets local, national, or even international can be reached. As everyone is well aware that Internet is the largest market in the world by which one can get the prospects to the site. Here all the company information as well as contact details are listed on the website and thus one can get them easily. The customers who are associated with the company at present can easily obtain the site address from correspondence they receive and that is the same way available for new ones.

Another best way is by word of mouth promotion and is considered always best with a website. The advantage is that anyone interested in the company can find information about it immediately and that too online. Earlier the most important tool employed by companies was by advertising and search engine listings. Here all the transactions can be finalized when the buying decision is made. The advantage of website is also due to the fact that it is all the time made available on the web even when the offices are closed. Not only that even contact information, business hours, period since company is in business as well as the products offered by the company etc all such information’s can be obtained by visiting one’s site.Thus here exposure to company is timely before interest is lost or forgotten. Here one who wants to have several questions from the company can have them from their website without even troubling the company.

New customers can enter anyone’s site and can get information like product description, pricing, shipping costs or any number of inquiries. These ways were useful but they were time consuming as well as require much money and efforts. Now-a-days competition is so intense that its really difficulty to enter any market. Another advantage of website is that existing customers’ exposure to the business can be greatly increased as well. The best part is that anyone anywhere with interest in the company and Internet access can avail company information through the website. By this way company’s prospects get more improved which were earlier not possible.

To illustrate it better here is an example that a satisfied customer is relaying the good service that was provided by the company employees to a friend. Now that friend gets that address and visits that site and places an order. Here he didn’t incur any expenses in form of visiting that company or calling there. Thus the website processed whole order and even not a single person from the company got engaged in the process. Thus the advantage can be seen that the exposure was generated effectively with results and with little added expense. Thus to conclude Internet is a great source to gain added company exposure. The advantage of a reliable business web hosting company is that it provides a website with consistent web presence and customer access. The benefits of websites are tremendous and it can be seen through the number of websites getting launched every day.

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Offering Your Restaurant Guests A Free Meal

by Patricia Farnham

Are you saving restaurant customers when you comp meals or are you losing money? It depends on what they given situation is so you need to be open to the idea. Sometimes it is the right course of action to take and other times it is a waste because that was the intention of the customer to begin with.

Many customers just want you to take notice of the problem so it doesn’t happen again. They may be annoyed but they certainly don’t expect a free meal. If you offer it they will be very gracious about accepting it. Those that demand it though are the ones you need to watch out for. They may just feel that is what is deserving but they may have this down to a science as well.

In the long run you have to decide if you are willing to comp a meal and hope they will come back again or not. If they don’t, they can also prevent others from coming back in. Word of mouth is quite powerful in the restaurant industry as people don’t want to take chances when it comes to the food they order.

It also shows good faith in your customer service values. It lets your guests know that mistakes can be made but that there are solutions. It shows that you really do care about more than just their money - you want them to have an amazing dining experience. Most people are willing to let the issue go if you find a way to make it right for them.

However, it is important to understand that there are people out there who will take advantage of this. They will go to a restaurant with the intension of not paying for what they ordered. They will complain and often create a scene. Of course the restaurant wants to keep them quiet to paying for their meal is often offered.

You can look at this topic online and find out that people have a good time with it. They are willing to share their secrets with others about how they go to the best restaurants and get meals for free. They may do it once in a while or several times per week. Of course you can’t go back to the same location to do it so this only works if you have many in the area.

Each restaurant should have certain policies in place about such matters. Only the managers or the owner should be allowed to make such a decision. This helps to keep it all in perspective. It also removed the burden of this decision from the shoulders of the staff members. Even when it is busy in the restaurant you need to take the time to evaluate all of the details of the situation.

Sometimes extending a free meal is worth it to save the customers from avoiding your restaurant in the future. Other times though it is just someone trying to see if they can get that food for free. This can be a hard decision but one you need to firmly stand behind. Look for warning signs though about the party being loud or asking for a free meal. They may be doing all they can to keep their money in their pockets.

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Three Mistakes That Waste Small Business Marketing Resources

by Linda P. Morton

Poor small business marketing is one of the major causes of early small business failure. Poor small business marketing not only fails to get new and loyal customers, it also wastes small business marketing resources. Three major reasons account for this waste.

1. Failing to conduct small business marketing research.

2. Not identifying the people most inclined to buy your products or services.

3. Failing to create a small business marketing plan to guide your business.

Small Business Marketing Mistake 1: Failing To Conduct Small Business Marketing Research.

You may be wasting your small business marketing resources if you are not researching your product, competition and market. The few resources that you’ll save by not doing this research, will cost you much more in wasted marketing and lost sales.

If you don’t have insights from research, you are more likely to build your business and marketing on bad information that decreases your chance of marketing effectively.

If you fail to do this research, your marketing plan will lack focus because you won’t have a clear marketing goal, won’t know how to select the best marketing objectives to reach that goal, and won’t know the best appeals for your target market.

Although small business marketing research is a cost that many small business owners are reluctant to pay, it’s a smart investment that saves wasting resources on marketing to the wrong people. That leads to the second mistake.

Small Business Marketing Mistake 2: Not Targeting The People Most Likely To Become Customers

If you don’t want to waste your marketing resources, you need to pick a target market and direct all your marketing to them. Otherwise, you market to everybody and don’t sell much to anybody.

No matter what you think, everybody will not want or need what you sell. Marketing to those who won’t ever buy from you just wastes your limited small business marketing resources. Instead you should spend all your marketing resources reaching the people who comprise your best potential market.

What you spend upfront to gather information on your target market, will more than return your investment in increased sales. Plus, it will save you from wasting your marketing resources on strategies and tactics that don’t work effectively with your target market members.

Plus, target market research helps small business owners to:

identify your target market,

discover the best appeals for this target market, and

plan at least seven marketing efforts that you will deliver each year to your target market.

By conducting target market research, you’ll discover much about:

the members of your target market,

the kinds of media that reach them,

what they want to know, and how to deliver that information through your marketing messages.

how much money they spend and how to price your product.

Including this information in a small business marketing plan, will greatly improve return on marketing investments.

Small Business Marketing Mistake 3: Not Creating And Following A Small Business Marketing Plan

This third mistake results from the first two. Without the proper research, you can’t have a good marketing plan. And without a good marketing plan, you will more easily fall for sales pitches.

If you think that the only reason to have a marketing plan is because lenders want to see one in your business plan, then you are missing a valuable guide for your business and marketing.

This results in failing to determine the marketing strategies and investments that produce the greatest positive return on investment (marketing ROI). Not planning what small business marketing strategies will best lead to marketing goals, leaves small business owners easily distracted by sales people.

Many sales people play on the small business owner’s lack of marketing planning in order to sell marketing and advertising that do not move the business closer to its goals. A well-developed small business marketing plan is the best defense against sales people who will waste the business owners marketing resources in order to meet their own sales goals.

Don’t waste your small business marketing resources just because a sales person has a “great” promotion on media advertisements. If the advertisements don’t reach your target market, the promotion is not great for your business.

Other sales people often convince small business owners to spend on various marketing products and services that scatter marketing resources to the point that the marketing wouldn’t be effective even if it was targeted to the best potential customers, which usually they’re not.

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Make Money with eBay Affiliate Niche Website Builder Software

by Will Thompson

You may be asking at this point, what exactly is an eBay affiliate program? Actually, it is very simple. If anyone visits eBay, from clicking a link inside your website, you make commissions if they buy anything or sign up as a new member.

You can make 50 to 75% commissions on eBay’s total revenue from each sale made from a customer that has come from your site. You can also earn $25 to $35 commissions if that person was not previously an eBay customer and becomes active by bidding or buying something. To help you achieve this, eBay provides you with brief tutorials and some great tools built to help you set up your RSS feeds and/or your links to integrate into your site.

Be sure not to confuse your commissions with that of the total sale the customer makes. You will only earn a commission that is equal to usually about half of the profits eBay makes from the sale. Let’s say, for example, someone from your website goes to eBay, signs up and buys something. They bid on an item that is a hundred dollars and they win the auction. Ebay’s profit from the sale may be, let’s say, $10…then you would make a portion of that profit, around $5 or more, based on if you are earning 50% or 75% commissions.

As an estimate, you would make $7.50 commission (if it’s 75%) from the sale, $25 or $35 from the sign-up from the new member, for a total of $32.50 to $42.50 (just keep in mind these figures are ONLY examples, not to be taken as hard fact.) It almost seems unfair doesn’t it? Because you are doing nothing other than sending someone to the eBay site…you are not storing inventory, there is no shipping, no dropshipping, and no nasty customers or bad ratings. Everyone else does the hard work, and make a profit from it.

Ok, so now you’re making some money here and there as an eBay affiliate. But how do you increase these numbers? Simple, you get more traffic to your website. This can be done with paid traffic, which you must be familiar with to be able to make money. Or, you can optimize your site internally and externally, to start bringing in more website traffic for free.

Things to DO to increase natural traffic: 1. Create unique content! 2. Repeat relevant keywords throughout your pages 3. Refresh content regularly! Robots and users like new content 4. Use title tags - page titles; 6-10 words of relevant keywords found throughout the page 5. Use short named URL and file names to enable search engines to crawl your site 6. Utilize your error pages to redirect users that are “lost” 7. Increase the relevance of your links: use “Go to eBay!” instead of “Click here!” 8. Ask other relevant websites to point to your site 9. Submit your site to the engines: let search engines know about you! 10. Utilize competitive research to learn more about online marketing direct from the competition Don’t Do These Things: 1. Make use of frames: they are often too complex for crawlers to index 2. Use too many search-box navigation or drop down menus:crawlers are incapable of following them 3. Display hidden / invisible text: it is often looked at as “cheating” by search engines user referral Take advantage of eBay’s brand

Making money as an eBay affiliate takes very little effort. Aside from actually having a website, all you need to do is send traffic to eBay from your niche site. This can be done by more advanced marketers by building their own websites and inserting the RSS code from eBay’s fees from their editor kit tool. Or if you are a less experienced internet entrepreneur, or you just want to save time, you can find a program that will do all the hard work for you that is already optimized ready to go with code built in.

You will most likely see awesome results in a very short time frame. This is because you will have a website with constantly changing and updating unique content, that search engines are begging for, if you have done things correctly. You will be guiding people to products that are already proven converting to a website that is one of the most successful in the world.

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Getting A Terrific Tanning Experience

by Betty P Davis

What do you think airbrush tanning is? If you are like me, you may think it has to do with a machine that will provide you with an even color without any exposure to UV rays. While there are such systems out there that isn’t airbrush tanning. Hopefully you will know all of that when you finish this article. You would find out about it like I did in a most humiliating way.

Technology has certainly offered us some new things when it comes to indoor tanning. For years I have been a fan of tanning beds as I simply burn when tanning outdoors. Since I don’t want to spend all summer either white or red, this works well for me. I hadn’t started tanning yet and we were going to take a vacation. I wanted to get some color in a hurry and a local tanning salon had just started an airbrush option.

I guess I was nave as I just didn’t have enough information to be in this predicament. I was more focused on what the end results would be. Imagine me hanging out in Las Vegas with a very nice bronze color on my skin. I was going to look great! The only instructions I got on the phone were to be on time and to wear old undergarments should I choose to leave them on during the session.

I was told to wear old undergarments if I wasn’t going to get the airbrushing done on my entire body. So this is what I had on when I found out a technician working there was going to be coming in the room with me to apply the tanning solution to my body. I am sure you can imagine my surprise and my horror at this prospect.

I was standing there in a stretched out bra and panties with a hole in the side when there was a knock on the door. In walked a nice gal that was going to be doing the procedure. That’s right, she was going to use some basic tools to airbrush the tan on me. She had a small air compressor and what looked like a miniature paint gun. I was really surprised and almost laughed out loud at the sight.

I froze though when I realized this is how it was going to be done. It is very hard to focus on much of anything when you have someone touching you and basically painting all over your body. Even though she was very professional I was completely uncomfortable the entire time. This was likely the longest 15 minutes of my life. I am sure I was bright red when I left and had to pay for my tanning experience.

Even though I did get a tan that looked real, it just wasn’t a procedure that works for me. I am not comfortable in that type of environment and I didn’t schedule another appointment for that reason. For those that aren’t too worried about being in that type of position with a stranger though I would recommend it.

From my unbelievable tanning experience I learned to be more assertive. I learned to never assume what you will get. Take the time to ask and to find out the facts. Should a business not have the time to answer such questions for me, I simply have the attitude that I don’t have the time to spend in their facility.

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Use Your Coffee Shop For Tea Parties

by Karyn Lewis

If you find you have some sluggish times at your coffee shop in the afternoons during the week or even the weekend you can change that. Consider hosting tea parties there and you will pickup more business. Many adults will come in to gather and visit with each other. You will find young girls that aren’t old enough for school yet can join in during the week as well.

You can choose to have these tea parties weekly a couple of afternoons, every other week, or once a month. As soon as people start to find out about them you will have no trouble getting enough people to sign up for a reservation. Your coffee shop tea party may even become the place for a princess birthday party for some lucky young girl.

You can make these tea parties as elaborate or as simple as you want them to be. The focus needs to be on offering girls, moms, daughters, and even fathers who want to spend a few hours with their little girl a nice experience. Make sure you advertise for our tea parties so people can make plans to attend. Let them know if it is will be casual dress as well.

For such an event you can offer various flavors of tea for everyone to enjoy. You can also feature small sandwiches and some delicious tasting desserts. The price should be per person and they can have as much of the drinks and food you offer as they want. You can charge one price for adults and another for children.

The number of people you will be able to accommodate for such tea parties will depend on the size of your coffee shop. The way your tables and chairs are arranged should be taken into consideration. You don’t want people who attend your tea party to be crowded. Should you have more people that want to attend than space you can let them know you will try to schedule more events soon.

You can choose to offer some types of entertainment at the tea party as well. You can get free entertainment such as a violinist who needs some publicity as well. Even if you have to pay a small amount of money for such entertainment it could turn out to be a very good investment. If you don’t have the room for this or the budget you can buy some CD’s with great music to pipe into the area for your tea party guests.

Talk to your staff before hand to let them know about your tea part plans. Many of them will have ideas you can implement. They need to understand what their role will be in it as well. They may be perfect for working behind the counter but need some training in how to effectively work in this new set up.

It is a very simple concept to host tea parties at your coffee shop to get more business. Keep in mind that this doesn’t just mean during those planned events. You will be exposing new customers to your coffee shop in this manner. Don’t be surprised if they start to surface for other drinks at other times as well.

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