Archive for the 'Article Marketing' Category

Is Article Marketing Really Any Good?

by Mark Thompson

Every webmaster knows that to gain ranking positions in search engines you need to build links. This usually means hours at a computer submitting your site to directories and emailing other webmasters requesting reciprocal links. There is another way of getting links which often overlooked and complements your current link building strategy, writing articles.

Regular new content is important for any website. By writing and distributing articles you can provide site owners with new content and at the same time get a back link or two for your site. In this article I’ll attempt to answer some of the most common questions asked by people considering article marketing as a way to promote their sites.

What should I be writing about?

It is always easier to write about what you know to start with. Once you develop your writing skills then you can move on to subjects you need to research. Always make sure that the topic is related to the site that you are promoting.

How are site owners going to find my articles?

Once you have written your article you submit it to Article Listing websites. These website provide a categorized list of articles that are free to use on websites as long as certain conditions are adhered to. One of these conditions is that all links must be live. When you submit your article you add a short biography and a link to your site in the resource box.

Don’t Webmasters just remove the links?

Yes this does happen but not as often as you think. It is very easy to track these webmasters down. Use a tool like Google alerts which checks the Internet for relevant key phrases. It is very useful if you add a unique key phrase to your articles that you can enter into the search tool. You can also search for your name to ensure that all the links are live.

How long should the articles be?

There is no fixed length recommended. If you try to keep between 350 and 500 words you should be fine. Some people write much longer articles but I see this as a bit of a waste of time as a 2000 word article could easily be split into 4 500 word articles and give you 4 links back to your site.

How many sites should I submit to?

That is a matter of personal choice some people believe that you should submit them to as many as possible, personally I only submit to 2 or 3 sites with a Google PR of 3 and above. My personal belief is that this keeps the articles unique enough to benefit any webmasters who use the articles.

How many Articles should I write?

Write as many as you can. Some people find they can only write 1 or 2 a day while others like my wife can churn our 25-30 in a day. Set yourself a target of writing 1 before breakfast everyday to start with and then take it from there

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Unique Article Wizard Review - Article Marketer

by Rob Franta

Unique Article Wizard Review

This weeks review in on an article submitter called Unique Article Wizard. UAW is a submitter that is a web based application. At first use the site is very user friendly. Someone with minimal computer skill and knowledge and easily navigate through the site and accomplish the required tasks needed to submit articles.

The unique feature of this article submitter wizard is that it will take an article that you write and turn it into hundreds if not thousands of unique articles. I know it sounds too good to be true, so let me explain how it works. First you write your article. Then you load it into the website. The more paragraphs the better, the system suggests 8 paragraphs.

Once you have the article loaded. The wizard will walk you through rewriting each paragraph 2 times. This gives you 3 different versions of each paragraph. This is how they create all the unique articles form just one. It mixes each of the different versions of each paragraph together to give you the same story but presented many different ways. It really works amazingly well. The new article versions still read very well and do not have a persona of being auto generated.

After rewriting all of the paragraphs you can add multiple reference boxes to each article. You can include back links with keyword anchor text to help your site achieve higher page rankings.

Once all the versions are created UAW takes and automatically submits these articles all over the web for you. To thousands of article sites. This entire process is hands off. You can choose to submit to all of them at once or to just a few a day, it’s up to you. The end result is tons of articles submitted all over the web.

When this review was written, I had 3 days prior written an article on Global Resorts Network vs EDC Gold and Carbon Copy Pro. Just 3 days later I held the number 1 spot on Google for the search term. “Global Resorts Network vs Carbon Copy Pro”. I would say it works very well.

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Generate More Traffic than Ever Before With SEO Article Writing

by Daniel Brightman

SEO article writing is one of the fastest and cheapest ways to generate traffic fore any kind of website. If you are struggling to find that targeted traffic that you need in order for your site to be a success, look no further that SEO article writing.

The strategies that SEO article writing uses in order to bring in more traffic to your website is keyword optimization and quality content that people are looking for. With these two forces working together, you will be seeing ten times the traffic that you were getting before you began with SEO article writing.

The way that SEO article writing is simple. All you need a few articles that implement specific keywords that will be picked up by search engines. It’s not a good idea to make unreadable content just to get the search engine to rank it higher. Instead, you will want to use SEO article writing guidelines that will give you the right amount of keywords for the length of the article.

Once you learn the basics of SEO article writing, you will be well on your way to generating more traffic for your website. If you do not have time to write articles yourself, or you think that you cannot provide the quality content your audience deserves and will appreciate, you can always hire out the articles. You will not have to spend a lot of money and you will get the quality and professional articles that will look great on your site.

SEO article writing is all about subtle advertising. While someone thinks that they are just reading an article on a topic that they are interested in, it is also a way to open them up to visiting your site. Your site on a search engine results page may never even show up. With SEO article writing supplementing your site, you will most likely make the first page of the search results. This is the way that SEO article writing brings the customers to you.

If you want your SEO article writing to work for you, try using bold, italics, and underlines whenever you want to stress a point or a keyword. This way, people will be able to see that they are going to get information about what they are searching for.

When writing articles, you also want to think about what kind of keywords to use. If you were looking for a site like yours, what keyword would you use? Take this idea and play with it. Are there other ways to phrase the same keyword in order to get results? You will also want to think about keywords that may come up less often, but will still work.

SEO article writing is the best advertising for your site. Not only does it cost less than any other advertising strategies, it also puts less pressure on you to find all that new traffic. With SEO article writing, all you have to do is write the articles and let the traffic come to you.

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Article Marketing - Goldmine or Fools Gold?

by M.S. Williams

Promoting Your New Website

When you first start a new website you have the dilemna all internet markets have - how do you get visitors. It doesn’t matter why you started the website or for what purpose you are going to put it, you need to get into search engines and you need visitors for it to succeed.

Article Marketing to the Rescue

One of the easiest ways to get traffic to a new website is through writing and publishing articles to other websites, including article directories and other niche sites. These articles that you write act like a site magnet to the search engines. The link that you include in the article gets your site listed quickly in the search engines - and your site’s future is off to the races.

Lots of Good Things About Article Marketing.

With article marketing, you can get links coming into your site from hundreds or even thousands of other sites that will use your article. Article marketing costs nothing - all it takes is your time to create original content that others might be interested in reading. Article marketing gets your name out on the internet as someone who has an interest in your niche area - soon you might be seen as an expert.

Article marketing can be considered a hidden source of traffic - you don’t have to advertise for traffic. Submitting articles can get your site listed in search engines quickly. The content you create causes search engines to index your page, including the link that you include in your “about” or “resource” box at the bottom of the article. The search engines follow that link and find your site - exactly what you are looking for.

It’s Not All Rosy

You have to write original content (or pay someone else to do it.) Writing articles is actually easier than you would think, especially if you are writing about your product or your niche website. As long as you are writing about things you know about, writing a 400-500 word article can be accomplished in as little as twenty minutes.

Some people find writing easy. It is usually quite easy to write articles about things that you know well. Other things are easy to research. If you have trouble writing articles, though, you can outsource this work for quite reasonable cost.

You have to submit the articles to other niche sites and article directories (or pay someone else to do it.) Submitting articles one at a time can be time consuming. Finding all the right places to submit articles can take some time also.

This effort can be outsourced too. There are firms that do the article submission for you. And there are software programs that remove much of the tedium from this process as well.

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How To Write An Effective Article

by Theo McLanahan

Learning how to express your ideas through article writing is a great means to becoming a professional writer.

Remember that Content is King. The better way you organize your ideas, the more publicity you get. Two basic points to be kept in mind while writing an article are:-

1. Use the simplest possible language

Your writing should be able to reach maximum number of readers. This means that it must be written in the simplest language which can be understood by the widest range of people. Most frequently the writers of magazines and newspapers use the fourth grade level.

These writers are highly skilled and could write at a much higher level, but keep their reporting at an almost universal level, so the news can reach more people. Of course not all publications can communicate at such a remedial level.

Technical, social, or political magazines involve more advanced issues than mere reporting, so the language in such publications is more complex and specialized, as are the readers of those articles. Aside from these specialized magazines, a straightforward and simple style of writing is preferred.

2. Represent your ideas in an interesting manner

You want your readers to be interested in your ideas, and you want your ideas to be useful to your readers. Readers will be attracted to your articles if you learn to frame your ideas. You can keep the attention of your readers by keeping your ideas well-organized, and by entertaining your readers with your content. Don’t allow the reader to grow tired with repetitive description that is boring or unnecessary. The “five paragraph essay” is an ideal model for writing articles intended for magazines or internet publication. This format is a clear, organized, and interesting way to order your article while keeping the reader interested from start to finish.

A guide to the five paragraph essay:

1) In the first paragraph, briefly introduce the actual topic and concepts that are related.

2) In the second, third, and fourth paragraphs, expand on the topic from the introduction in simple, yet creative language.

3) Fifth paragraph: - Conclusion-which fully summarizes the topic and contains the purpose of the topic of article being written.

By keeping the language of your articles understandable, simple, and clairvoyant, you will be able to write for magazines or Internet publication. By organizing your ideas and keeping your reader interested throughout, and by using “Spellings and Grammar” facility in Word software, you can become a successful article writer with a wide range of readers.

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Affiliate marketing the most popular way to make money

by Roberts

Although it can be risky working for yourself, it would appear this is not deterring people who are frustrated with their regular jobs from having a go at making money online instead. Now, this may seem easy at first but there are many methods available and each one has huge potential so it is difficult to know which will suit each individual the best. Therefore, it is important to assess your knowledge and skills and what area you want to focus on that is why this article only has the main two methods listed so as not to confuse. There is never a need to overcomplicate the process when all you are doing is providing a service whereby people come to your site (for example) that need something which you can supply.

Probably the easiest way to get started making money online is to become a affiliate salesperson promoting products for a company which you will receive a commission on when sales are made. Obviously the greatest benefit for affiliates here is that they do not own the company or have any of the pressure of running it and only have to think about sales. The hardest part of this is finding a company you know will be there in years to come so you can enjoy a good relationship with them and not have to keep swapping companies. Affiliate revenues vary tremendously with some programs paying as much as seventy five percent on each sale with others (Amazon is an example) who only pay a few percent. The benefit for the affiliate is that he or she can make money online without having a product of their own to sell.

What must be done is to find a company that is serious about their affiliate program so it isn’t cancelled after you have put effort into building a site and traffic etc. Huge sums can be earned from a single sale depending on the product but you can expect anything up to seventy five percent or more for some programs; just beware of those with only a few percent as they may not be worth the effort. The benefit for the affiliate is that he or she can make money online without having a product of their own to sell.

Google also has its own program called adsense which uses content relevant adverts on websites and blogs to attract people to click on and is the second main method of making money online. Although the adsense account is free to join, only a small amount is paid by Google for each click that is made on these textual (usually) links they supply. This method does not appeal to everyone owing to the large number of clicks needed to receive a good income from it unless you have a very popular site or lots of sites. While almost anyone can join Google’s program, care is needed as they are continually updating and amending their terms and conditions which will affect your revenue.

A small warning is worthwhile at this point as Google is very strict and will stop payment to anyone who breaches their terms and conditions so check them on a regular basis. Most people just want to make money online to supplement their own income or it could be to build a viable long term business but ensure you know why you are doing it from the start. All you need to do is learn how to get people to ‘visit’ your site and because this is not an easy thing to learn on your own, you will need some help that will teach you the best tactics.

There are a host of websites which can help beginners (and experts alike) with advice, one such is warriorforum which most internet marketers join and a great deal of help and information can be found there. You do not need to be a computer expert to be able to make money online, nor do you even need a website or have a product of you won to sell, although this is a good idea at some point.

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Here is a Method That Every Internet Marketer Should Use

by Brian Paul

To keep the costs of your internet business down but at the same time improve the number of visitors your get to your site you need to seriously consider article marketing. While the article should have value in itself for the person reading it, there should also be one or more back links to where they will find more information.

Popular sites are the best because it should give your article a great deal of exposure; it doesn’t take to long before the visitors begin to arrive at your site. Popular sites tend to be recognized as ‘authority’ sites, so if your article is used it can improve your credibility also.

If you perform this article marketing and submission process on a regular basis, people will begin to search for your material and trust your work. If you do not get this trust from people about the quality of your work, they will not visit your site.

The purpose of all this is to increase your credibility with the various search engines; this can help improve your organic visitors as your positioning on Google improves. The more websites that link to yours, the more traffic you will achieve; all of this comes with no charge so you are actually able to market yourself for free.

It is the links placed in the text and at the bottom of the page that makes article marketing so useful, successful and popular! Each time your article is placed (with the links) on another site, it just helps boost the ranking of your own website!

The speed at which websites get visited and registered by search engines can be ‘hit and miss’. During this period, the best thing to do is continue submitting your articles to a many popular sites as possible and write more because this can speed the process up.

Adding fresh and unique content to your site regularly will boost your article marketing campaign and help its ranking. The visitors you attract have no idea most of the time you are trying to sell them something. There is n reason why you cannot be truthful about what you are doing once they reach your website provided they have useful information.

This is the ideal time to highlight the benefits of the product or service to the visitor. This a little like taking them by the hand so they know what they are buying and most importantly, why. By doing this you are securing any order you make and will receive less refund requests.

Article marketing this way will ensure you will always get new visitors and retain existing ones; regularly submitting articles is necessary and should not be viewed as something you only have to do once. An additional benefit from writing quality articles is that other website owners will either link to your site or use your articles on their own site.

Having your articles on numerous sites just improves the exposure of your site. You cannot dismiss just how effective article marketing is at getting people to your site for free; all you need is to keep supplying them with the information they are looking for in the form of articles.

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Increase Traffic By Using Article Directories

by James Conner

The Internet holds a vast amount of data with most of it being stored in text form. Whenever search engines crawl the web in search of good sites with quality content, the only thing that matters on them is text. If your page is lacking in text, the it’s likely that your page will not rank very well. Likewise if your page has alot of text, but it’s not put together well, you’ll probably rank poorly as well.

Here is where you may consider private label articles. PLA’s consist of packs of articles that you may purchase from someone who sells articles in large groups. Often, there is a choice between purchasing a monthly recurring subscription where you will receive large amounts of articles via email, or you will be given a url whereby you can download the articles in zipped format. You can usually do a one-time purchase of these articles in a group.

Most of the time, the articles are already optimized for the search engines using keywords that have been arranged properly, with correct grammar as well as spelling and a reasonable generic focus. The best thing is that they belong to you to do with as you want. You will have purchased all of the rights to the use of the article, and you can change it in whatever way you want to. You can add or remove content and you are able to put your name to it as the author if you want to.

Following the picking of the ideal keywords for your website, and method of sales- you can spread the private label articles throughout your website. If you use well-chosen keywords in the right places, your pages will climb high in the search engines.

Have You Considered the Use of Free Articles?

No doubt you’ve seen article directories where you are allowed to download as many articles for your use as you would like- all that is required is that you keep the author’s resource box intact. Also contained in the resource box is a link to the author’s website that you are not permitted to change.

These articles are free for your use, atleast monetarily, but they will cost you in other ways. You may lose prestige, sales and customers. Just a couple of these articles, especially if you use articles from subject matter experts everything should be alright. If you pack your site with nothing but free articles, you are sending the wrong message. Particularly you are sending the message to your customers that you aren’t very knowledgeable in the subject to write your own articles.

You are also providing all who visit your website a fast way out and onto your competitor’s website. They only need to click that link in the resource box to go onto the author’s website. If the article is written well enough to garner your attention, it most likely will capture the attention of your customer as well. It’s likely that they will go on to search for that same author.

Those author’s resources boxes sometimes steal your sales and along with them, your customers. You won’t even know it’s happening.

Improving Your Rankings In The Search Engines Using Other Things

The article directory method coupled with private label articles can increase your ranking in the search engines. This is the method that other people use. Most articles that are submitted to article directories are accepted as long as they are written with some degree of competency by persons who have adhered to the article directories’ terms of use. You can give your own private label articles, written under your name along with your resource box, to the article directories as well.

The first thing this does is set up another link to your website from the article directory. Every time someone links to your website, your ranking goes up just a little bit. This works especially well if the link includes your chosen keywords as well. Since the resource box is yours to set up, you can ensure that the keywords used are exactly what you want.

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success using article marketing

by vidah

The use of article marketing is still the number one way to get more people to visit your website and one that won’t cost a cent! The number of locations articles can be placed is enormous with each one containing a link back to a site of your choice. Popular sites are the best because it should give your article a great deal of exposure; an increase in visitors to your site should happen quite quickly.

It is a simple matter to submit your article to these places which should, wherever possible, be popular websites; an increase in visitors to your site should happen quite quickly. Popular sites tend to be recognized as ‘authority’ sites, so if your article is used it can improve your credibility also; trust is probably more important on the Internet because most people are faceless.

Article marketing carried out regularly can bring fantastic rewards as people begin to see you as an expert in your field. The purpose is to convince people of your abilities in the particular fields you write in. Although it can take a while, this traffic from people that trust you will help your own search engine ranking; by default this will increase the number of ‘organic’ visitors you receive that have searched for something your site has information on. The more websites that link to yours, the more traffic you will achieve; more importantly, none of this traffic actually costs anything at all!

It is the links placed in the text and at the bottom of the page that makes article marketing so useful, successful and popular! When other internet users find your articles good, they tend to insert them into their own sites with all the back links to your site which just helps its ranking.

The speed at which websites get visited and registered by search engines can be ‘hit and miss’. The process can be speeded up a little if the sites where the articles are submitted are popular and you continue to write and submit articles.

The content on your website is what brings the search engines and hence visitors, so therefore part of your article marketing campaign should be to continually add fresh content to your website. Remember that visitors do not know that your website is trying to get them to buy something.

There is no reason why you cannot be truthful about what you are doing once they reach your website provided they have useful information. It is once they have entered your site where you have the chance to sell to them. Doing it this way ensures the visitor is not mislead and is happy to be shown what you are selling. By doing this you are securing any order you make and will receive less refund requests.

It is this type of article marketing ensures visitors are always coming to your site; do not think for one minute that this is will be a success if it is only done once! An additional benefit from writing quality articles is that other website owners will either link to your site or use your articles on their own site; having your article duplicated on other people’s sites can bring a great deal of traffic. You cannot dismiss just how effective article marketing is at getting people to your site for free; all it requires is regular, fresh and unique article content to achieve this.

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Optimize For Google - Getting To The Top Of The Search Engines

by Noel Swanson

How is it done?

Here we will help you develop a sensible strategy for promoting your website by weeding out all of the nonsense, myths and hype.

First of all, what puts a page at the top of the rankings?

Through use of top secret algorithms, Search Engines rank sites based on relevancy, accuracy and up-kept status of information. This counters SEO experts whose sole purpose is to get clients at the top of the rankings.

There are two “strategies” for getting top rankings:

“Black Hat” and “White Hat”.

White Hat strategies deliver relevant, accurate, quality and timely information to help reinforce Search Engine design.

Black Hat techniques are ways of cheating that manipulate loopholes and other cheating techniques. These techniques do have the potential to work but do not last for very long as Google programmers are quick to fix the loopholes and ban you at the same time.

No one knows for certain what ranking factors work, but these are the ones that have been well proven, have survived the test of time, and make intuitive sense, given the goal of the search engines themselves:

1. High quality content relevant to your theme. The more content present on a site, the better it will be recognized. Search engines use AI programs known as “latent semantic indexing” programs to decipher what websites are about, as opposed to just what keywords are within the content. Keywords still play a vital role but now other content that relates to your theme is also relevant as it is now taken into account by the artificial intelligence.

2. Incoming Links. Links from “bad neighborhoods” get you very little in the way of Google Page Rank. These links from Free-For-All (FFA) sites and link farms are not very well looked upon. Though Google does not penalize you for such incoming links, they definitely do not reward you for such. Links from authority sites, on the other hand, are worth quite a bit. Theme related sites are also quite worthy, ie if you have a computer gaming site, other gaming sites linking to you will be worth more than a website for household cleaners. To see how valuable a site roughly is in relation to others, see it’s Google Page Rank, the higher it is, the more valuable the site. Eventually, Google Page Rank will probably become specific to themes, meaning you could be ranked highly for one theme and rather low for another.

3. Sites that have been around a long time - If all factors are equal, Google Page Rank will rise with time. This makes older sites more worthwhile due to this reason.

4. New sites - New sites generally get initial priority as they may have some recent, hot news, which is after all what Search Engine’s are looking to deliver. Links pointing to new sites are also worthwhile as they may indicate recent news on the site being linked to.

5. Links OUT to authority sites are also worth points. But don’t have too many. While you are not penalized for any bad links coming in, you can be penalized if you link out to bad neighborhoods.

6. Keywords - Set your goal to get ranked for specific keywords before all else. Tag the name of your area or town to the end of the keyword if you are a local business. Keywords vary in competition. Some much more than others.

7. Original Content. Don’t just use the same article everyone else is using. Search Engines are quick to filter out content that they find multiple times. One needs unique content, both on sites linking in, as well as your own. Search Engine’s don’t want the public to find the same information in multiple places.

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