Inspired by the vintage tattoo artwork of the “godfather of the modern tattoo”, Don Ed Hardy, Ed Hardy clothing has been gaining international momentum since its launch in 2002. Hardy’s collaboration with French fashion-forward designer Christian Audigier has birthed an edgy, creative and colorful line that appeals to anyone who dares to try it.
Heidi Klum, Britney Spears, Mick Jagger, Madonna, Usher, Fergie, Vanessa Hudgens, Sylvester Stallone and Miley Cyrus- what do all these celebrities have in common? They all have big fans of Ed Hardy clothing, Ed Hardy hats and Ed Hardy watches. This proves the ever-growing international popularity of the Ed Hardy brand, a mission Don Ed Hardy had hoped to accomplish when he wanted to immortalize his art into fashion.
You can’t open a magazine without seeing an Ed Hardy marking on somebody’s shirt or hat, but it’s no surprise to see this popularity, considering Ed Hardy has stores open everywhere from LA and Paris to Australia and even South Africa. Walk down the street and see Ed Hardy jackets, Ed Hardy sneakers, Ed Hardy hats. Go to the beach and see girls in Ed Hardy bikinis with Ed Hardy scarves carelessly tied around their waists. Even walk into a bar to find shotglasses, flasks and neon lights all embellished with the Ed Hardy logo.
Don Ed Hardy opened shop in the late 1960s and the rest became history. From his studies in Japan of the unique style of tattoo art combined with the urban French designs of fashion designer extraordinaire Christian Audiger, Ed Hardy clothing inspired a new generation of Asian art aesthetics and fashion-forward trendsetters around the world.
Living on the west coast, Don Ed Hardy was inspired by Asian art, with characters like tigers, koi fish and geishas. Styles are available for both men and women, both equally as popular. The newest items released by the Ed Hardy Brand are Ed Hardy frangrances, perfume and cologne, which are flying off the shelves of department stores everywhere, and the latest are Ed Hardy Scarves, with large, colorful prints and a variety of uses from your head to your waist.
Ed Hardy clothing is a fast-growing empire that is heading towards you, so be prepare yourself for a colorful, youth cultural, audacious style that can only be created from the innovative minds of the trendiest designers today.
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